
I have to admit, when I saw Tori Spelling in my UsWeekly last year carrying a big lithograph of this quote, I thought it was cool. I won't ramble on about the importance of this message in this day in age blah blah blah... but I think it does have some obvious appropriateness. To give you all a back lesson on the meaning of this "fad" so you don't look like a cad wearing or carrying an item and not know it's significance.
Taken from wikipedia:
"Keep Calm and Carry On was a propaganda poster produced by the British government in 1939 during the beginning of World War II, but never used. It was rediscovered in 2000 and has been re-issued by a number of private sector companies, and used as the decorative theme for a range of other products."
Very nice. Now on a water bottle? I think that's taking the kitsch thing to a whole new level!!

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